1: Use Engaging Terminology
Instead of just “canvas wraps” or “gallery wrapped canvas”, use more exciting terms like “Archival Giclée Canvas”, or “Fine Art Gallery Wraps”. You will attach perceived value (either negatively or positively) with the words you use.
2: Canvas Loves Company
Canvas really shines when it’s hung along other canvas wraps. Present options that include sets of wraps to fully illustrate the family photo shoot. Or, consider a gallery split wrap for a large fine art piece. At the end of the day, you’ll please your customer and put more cash in your pocket.
3: Don’t Hold Back the (Important) Details
Don’t overwhelm the customer with nerdy facts, but tastefully inform with alluring details. Customers looking for a true heirloom want to know about what they are purchasing. “12-color ink on archival canvas, hand-wrapped around a sturdy wood frame. It’s also resistant to wear, moisture, and color fade, so your fine art wrap will last for years to come! ”
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